I was sitting here debating over whether it was possible. Could I actually win the “SEO pros are about to take over” competition? I mean, I’m nowhere near as fly as Chase Reiner is. So I’m having a hard time trying to figure out if I’m wasting my time here or not. But the truth is….screw it. I’ll give it a shot!

The SEO Challenge

The challenge was set forth by Chase Reiner in his private Facebook group on April 3rd at 4:14PM (I assume Pacific Standard Time) to see which SEO Professional would actually be able to take over and hold the top spot for 24 hours for the phrase “SEO Pros Are About To Take Over”.

seo pros

The Debate

Can someone actually write a post just for rankings and outrank the competitors. Even so, does that make you more of an SEO professional than another? I get the feeling that this is just the first of many challenges to come from Chase.

There are many SEO professionals who will say that using backlinks is the way to go. That there is no other way  to outrank another site. But I beg to differ. There are indeed many ways to rank a website.

How To Outrank The Competition

There are several different ways that have been mentioned in the past by SEO mastermind, Chase Reiner. But I will give you the highlights from his video and then you can decide.

  1. Yoast
  2. Permalinks and URL Optimization /blog/%category%/%postname%/
  3. Indexation
  4. Image Compression (Smush) https://tinypng.com/
  5. Redirects (EPS Redirects)
  6. Hosting (Siteground)
  7. Domain Name
  8. Caching plugin (WP Fastest Cache)
  9. Screaming Frog Crawl for auditing
  10. Google Analytics (SOGO Add Script to Individual Pages Header Footer)
  11. Search Console
  12. Image File Names and Alt Tags
  13. Schema Markup (https://www.youtube.com/watch?v=tl65_…) and https://search.google.com/structured-…
  14. Links and Anchor Text
  15. Following Content Related Averages content related layout
  16. Heading Tag Optimization (https://www.youtube.com/watch?v=hL2yU…)
  17. Setup Sitemaps Correctly (HTML too) Simple Wp Sitemap
  18. Duplicate Content and Crawl Rate Optimization http://siteliner.com/
  19. CDN https://www.cloudflare.com/
  20. Respond to comments and encourage UGC
  21. Content Clusters and Brand Recognition
  22. Get Rid Of Old Junk
  23. Setup Trust Pages such as about, contact, TOS, Privacy Policy
  24. Social Data (OG Data)
  25. CTR Optimization
  26. Responsive Theme
  27. Robots.txt
  28. Fix broken links
  29. Setup conversion tracking: https://www.youtube.com/watch?v=mlxOg…
  30. Look at bounce rates
  31. Reoptimize and Relaunch content
  32. Setup SSL and Redirect to Preferred Version of your website
  33. Use Search Console To Index Site Quickly and Get Out Of Sandbox
  34. If site is local, build citations. Local Citation Builder (White Spark)
  35. Do competitor keyword research with AHREFS
  36. Understand the difference between supplementary content and main content
  37. Understand what page rank is
  38. Load times under 2.5 seconds (gtmetrix)
  39. Optimize content according to words averages
  40. Optimize KD based off current authority
  41. Create free lead magnets and add into posts
  42. Make sure CTA’s are above the fold
  43. Stay away from PBN’s and buying links (https://www.youtube.com/watch?v=XtiJ1…)
  44. Follow people who know what they are doing: Brian Dean Bill Slawski Barry Shwartz Rand Fishkin Alan Bleiwess Yoast Blog Chase Reiner (this is unbiased of course)
  45. Repurpose content and spend your time doing what you are useful at
  46. Social Signal Hacks
  47. Brand Searches and Building Authority
  48. Skyscraper Technique
  49. Use Q and A sites for audience building
  50. Create Separate Controllable Assets
  51. Use Google Sheets With Conditional Formatting

If you’d like to learn more from Chase or his video about how to become an SEO pro, I’ve added it to this post below.


If you want to be an SEO Pro that takes over then you need to follow Chase Reiner and his practices, which are typically found to be known as best in breed in the SEO community.